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The manager career is a major part of the game, and also a lot of fun. To begin your manager career you need to complete the tutorial. After that you collect points for actions in the game. The more points you get, the more you advance in your manager career.
To see how many points you recieve for which actions, open your career menu and open the overview tab on the left for a complete list.
A lot of buildings in goalunited are connected to the career. You unlock them when you reach a specific career level, so collecting career points puts you ahead in the game.
For the first levels you need only relatively few points to advance to the next level, the higher you get, the more points you need. Click on the Career tab to see an overview of the latest collected points and to see which buildings will be available soon.